Railcams “Spotting from home campaign” success

When the UK Government issued it’s Corona virus lock-down guidelines in March it affected every person in the UK. While we all had to think about working from home or making essential journeys the new “norm” is likely to have a long influence in what we can and can’t do.

One hobby that has been forced into isolation with us is Train-spotting. Ever since the first Ian Allen books were published it has been a British quest to get each number of a locomotive ticked off of a list. Usually done at railway stations, the train-spotter has been part of the railway family for many generations. The hobby has drawn many into committing their whole career to working on the British Railways whether it be a ticket inspector, Guard, Driver, Station staff or Senior Management.

With the lock-down in full force the traditional spotter has been forced to think out of the box and Railcam Social Media supremo, Jamie Rowley has been the man to lead.

Using the hashtags #spottingfromhome and #spottingfromwork, Jamie led from the front and gave a new dimension to the old hobby. No longer are spotters crossing off numbers and sharing information within small groups. Instead, they have joined in with the Railcam campaign and taken the opportunity to use social media, Sharing many photographs or videos, some from on-board staff, the internet has been awash with rail related content.

Jamie added, “The #SpottingFromHome idea came after I saw a news article circulating in the very early days of lockdown showing 3 young enthusiasts still out by the lineside taking photos. It occurred to me that we already have the cameras there, we have the enthusiast base already aware of what we do, so why not bring trainspotting indoors. Enthusiasts could use our cameras to take screen captures and share them with the wider railway family by simply including the hashtag #SpottingFromHome and tagging @railcamlive, so we could like and share some of our favourite captures throughout the day.”

Jamie continued “I fully expected there to be a moderate amount of interest in this for a week or so, but it has gone from strength to strength, and shows no sign of slowing down! It has been great to see interaction from the TOC’s social media teams, especially Northern, TransPennine Express and Transport for Wales, as well as industry professionals such as the British Transport police.”

“This interaction from within the industry has expanded so quickly that we have had to start including #SpottingFromWork, for key workers to share what they are ‘spotting’ at work. Train drivers, station staff and depot workers are regularly updating us on what they are seeing passing through deserted stations or from the cab window, and also giving us an insight into some of the areas of the railway we wouldn’t usually get to see.”

Tweets surrounding the campaign on Twitter alone have generated 2.7 million impressions over the past 4 weeks. Other social media platforms have seen similar increases due to the hashtag campaign.

Railcam Director Adrian Bradshaw said, “We’re amazed and delighted at the runaway success of the #SpottingFromHome and #SpottingFromWork initiative. It’s great that we have been able to do our bit to keep rail enthusiasts safe and entertained during these strange and difficult times.”

Railcam started broadcasting just over ten years ago and has 49 mainline cameras to view as well as 22 Heritage, 2 guest and 26 International cameras available. The site has over 32,000 registered users and there has been a huge increase on demand since lock-down began.

The campaign has not only been supported by site members but by social media followers and the some of the Train Operating companies themselves. Train spotting has had a tough time over the years with its image. However, nowadays the community is seen as a welcome addition to the railway family with spotters encouraged to share information and safety concerns with rail staff and police, the hobby has become an extra pair of eyes which helps not hinders.

As we do our best to look toward the future, times and the hobby will be very different. Changes will have to be made with the nation accepting that we are a long way away from reinstating the norm from a few months ago. Maybe the new digital way of spotting from home will become the new normal but, maybe not. Whatever happens though, the Railcam campaign has certainly brought a new way of sharing to the forefront and long may it continue.

#SpottingFromHome or #SpottingFromWork – Let’s get involved http://news.railcam.uk/index.php/2020/03/28/spottingfromhome/

Contact: media@railcam.uk

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